I agree with the chairman because it is offensive. AT&T
along with many other companies work hard every day to partner and work out
contracts with sponsors. The DVR is meant for recording, fast forwarding and
rewinding. Most fast forwarding and rewinding takes away in real time seeing
the commercial that was supposed to play in the programming schedule and
therefore takes money away from the cable programmer. AT&T has contracts
with multiple cable networks in order to receive there channels and in due
course they have to promote whatever company that is. Most families’ feel that
by fast forwarding and rewinding to certain parts in order to waste time until
the show comes back on in real time is a way to waste time. If we don't feel
like watching the commercials or ads we simply go back to a point in the show
we were watching then press a button to go back to real time airing and
continue to watch the program. In turn it is a waste of money of the sponsors.
Ted Harbert has a right to be upset about the DVR. As the chairman of NBC,
which is a million dollar company, he doesn't want to be cheated out of the
money that would rightfully go to paying their partners for their continued
sponsorship.
